I’m noticing there’s a ton of 20-minute videos on Facebook lately where people take forever to do pointless things:
– Pouring a ton of sprinkles on a cake then ironing it over the course of 20 minutes to reveal…an ugly melted cake.
– Weird exaggerated situations like being in prison and someone over the course of 20 minutes changes out of their inmate clothes into a dress and heels “behind the guard’s back”.
– Someone washing, ironing, gluing, and folding a one dollar bill and a one hundred dollar bill over the course of 20 minutes.
– Someone slowly, haphazardly splattering different paint colors on a hoodie over 20 minutes and revealing a really ugly hoodie at the end.
These videos are all in the 18 to 20 minute range. They all have click-bait-y descriptions. Some have voice overs of other people oohing and ahhing.
How are people monetizing these videos? My understanding is that one wants to post quality content to build a brand in order to make money from Facebook videos. How are people making money off of long, pointless videos?
In: Other
Create content that appeals to the algorithm, gain views and followers, sell account to scammers, repeat.
Making high quality content regularly is very hard. It takes effort, skill and time.
Lots of people who want to get rich quick as “influencers” aren’t doing that. They are spamming low effort garbage, stealing other people’s content or using AI to generate garbage.
The longer the video the more intermittent 5-15 second ads they can place. And the absurdity of the content keeps viewers locked in.
For the first and fourth example, I feel it’s related to sploshing which is a fetish about being wet and messy.
https://en.wikipedia.org/wiki/Wet_and_messy_fetishism
No clue about second and third one though.
I think this is a quirky type of porn.
If you watch the sprinkles type videos, they spend a lot of time on the hands making weird flourishes… is this hand porn?
These videos also tend to mimic the quick 1-minute TikTok format, tricking viewers into thinking it’s going to be a short video and then dragging it out in such a way that the viewer thinks it will end any second. The FB video viewer helps this by not showing a progress bar.
They get a lot of negative engagement when the ending is disappointing. And negative engagement is rewarded on YouTube
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