I’m sure this isn’t the *only* answer, but:
Many animals rely on other cues for communication, mate selection, etc. A squirrel may attract a mate using pheromones or its own special scent, while humans attract mates by looking pretty (among other things). Primates can convey a lot of body language through facial expression, so it’s no surprise that the face is very important in our body language, which broadly includes attraction. A lot of development goes into facial features, which in turn leads to a diversity of face types.
Many other animals already have ways of communicating: scents, noises, etc, so from an evolutionary perspective having body/face diversity wasn’t necessary.
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