As others explained, they use the data from the mobile phones of the general public… Which might sound like conspiracy theory BS, but it has been tested and proven.
Here is the story of a guy with 99 phones and no car: https://www.abc.net.au/news/2020-02-04/man-creates-fake-traffic-jam-on-google-maps-by-carting-99-phones/11929136
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