In the summer, it’s not the circulation you want, it’s the breeze, you want the air blowing down on your skin to evaporate your sweat and cool your body. A fan literally does nothing to cool a room (actually it heats it up) if you’re not under the fan getting directly blowed on.
In the winter you *don’t* want the breeze (because you’re already cold) you want that hot air to come down off the ceiling back to the level you’re walking around in. So the fans blow up, so there is no breeze, but that upwards flowing air *pushes away* the warm air at the ceiling. The air moves until it hits a wall then flows down the wall to the floor. So in the winter the upwards blowing fan circulates the air to bring the warm air down to you.
EDIT – since this is blowing up a bit, if you look at your ceiling fan you’ll see what is typically a black two-position toggle switch. That’s the switch you flip that reverses the blade spin from summer to winter back to summer modes.
EDIT 2 – to be triple clear, if you leave a fan in “winter mode” and use the fan in the summer, you are literally making the room hotter and getting none of the breeze benefit of the fan. You are literally making the situation worse by running a fan in winter mode in the summer.
EDIT 3 – because I worded Edited 2 Poorly – the fan motor itself produces negligible heat. I’m didn’t mean to imply that the winter mode-in summer thing made the room hotter via the fan motor. I meant to state that winter mode in summer will just circulate down the hottest summer air down from the room’s ceiling and bring it down to human level. Considering you’re running the fan because you already feel too hot, bringing down the hottest air in the room to you, but also doing it slowly enough that you don’t get any nice breeze from it, it’s a poor choice.
EDIT 4 – Oh, ok, so final edit. A good number of people have challenged my 2nd and 3rd edits (in a surprisingly constructive & polite way, yay!). So, *I think I’m still right*, but whatever, who the hell am I? I could be totally wrong! I’m in construction, not a doctor of thermodynamics. That being said there are some great “You’re wrong because ….” below that are worth reviewing for debate’s sake.
I like the people that mention that a fan only cools you if it is blowing air at you, and technically warms the room (slightly). Throughout my life I’ve stood aghast at people who insist they need to leave their fan running while they are gone, cuz the room will be cooler (somehow?) when they return.
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