CX = Customer Experience (buzzword)
The Oracle CX Platform is a PaaS, Platform as a Service from Oracle. An environment (one, or a share of a computer somewhere in the internet) you rent for developing and running your applications.
Oracle ODA: Oracle Database Appliance is a hardware (computer + storage) that runs an Oracle database.
Oracle Helpdesk is a helpdesk service.
Oracle intelligent advisor is a sw that allows you to build a virtual support system.
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