All I know about Pantone is that they created a bunch of named colors. That’s cool, but how has a color-naming company stuck around for so long? How do they make money? How do they fit into the larger picture?
In: Economics
Pantone provide a strict specification for those colours, so they can be replicated accurately regardless of medium – whether it’s printed paper, powder paint, or injection moulded plastic, etc. Providers of coloured materials pay a licence fee to Pantone to use their colour specifications, which they consider worthwhile as purchasers value this consistency – they want to know that their company branded signage, stationery, vehicle liveries, etc. are all going to match.
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