Somebody – usually a business, but occasionally a wealthy individual – makes a “donation” to the company that does cleanup/maintenance for that stretch of road.
In return, they get the sign, which serves as a little advertising.
I don’t believe it’s truly a donation – the company that runs the program in my state doesn’t appear to be a charity. They market this as an advertising opportunity.
[https://newyorkadoptahighway.com/](https://newyorkadoptahighway.com/)
In my state Private citizens or groups “adopt a highway”, usually a 1 mile section where they assume responsibility and pick up the trash 2 or 3 times a year. The road is usually a county or state road and by me, are mostly roads with houses. It is pushed as a way to “give back to the “community”. Stupid me thought that the homeowners should pick up the trash infront of their house?
My club has been asked to do so but I say no as that’s what I pay taxes for.
It’s basically an opportunity for a group to try and get some PR by getting their name on the sign. The idea is they’ve signed up to go out periodically and pick up trash and that sort of thing. Not sure what if any sort of enforcement mechanism there is to make sure they actually do it.
Funny story about: In, I think it was Missouri, the KKK wanted to adopt a highway. The state didn’t want to let them do it for somewhat obvious reasons but the courts ruled they couldn’t bar them for just being distasteful. What the state opted to do instead was to rename the highway the Rosa Parks Memorial Highway.
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