idk if this is just a midwestern thing, but there are so many signs i see titled “adopt a highway” what does that mean? how can you “adopt” a highway?
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Somebody – usually a business, but occasionally a wealthy individual – makes a “donation” to the company that does cleanup/maintenance for that stretch of road.
In return, they get the sign, which serves as a little advertising.
I don’t believe it’s truly a donation – the company that runs the program in my state doesn’t appear to be a charity. They market this as an advertising opportunity.
[https://newyorkadoptahighway.com/](https://newyorkadoptahighway.com/)
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