Hi all, I am just wondering why all the perfumes, scents commercials almost all look the same, black and white, some dude or a beautiful lady, very short in time, etc …
What is the logic or psychology behind it. Are there any studies suggesting that this is the best way to advertise odours ?
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Try to imagine how you would visualize smell in a way that would market to an audience. It won’t make sense, but it Might still tickle your visual senses in a way you can relate to your nose. Just my best guess.
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