You almost never see commercials or advertisments for other types of lawyers. I’m sure there are tons of different types and specialities. Why do you only see advertisments for injury lawyers?
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Practicing personal injury law is mostly all about negotiating settlements of little car crash cases with insurers.
Contrary to the comment that injury law gives lawyers a big payday, the vast majority of these car crash injury cases are for chump change. So the only way to make money on them is VOLUME.
So you crank through the many little cases, train your staff to handle most of the work, and then ADVERTISE to keep that volume spigot flowing.
Now if you can crank through a huge VOLUME of cases, you might get lucky and really get that rare BIG PAYDAY that they all dream about. But mostly you don’t.
Source: being a lawyer for ambulance chasers and watching “Breaking Bad” (oddly enough, when Saul got his own show he did mostly small time criminal law and not ambulance chasing … go figure)
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