You almost never see commercials or advertisments for other types of lawyers. I’m sure there are tons of different types and specialities. Why do you only see advertisments for injury lawyers?
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Lawyer here. Unlike other areas of law, plaintiffs’ PI lawyers’ client base is the general public. The defense bar are usually paid by insurance companies, who don’t hire lawyers from billboards or TV ads. Family law lawyers (divorce and child custody), criminal defense lawyers, and debtor-side bankruptcy lawyers also market to the public for the same reason.
Corporate lawyers and tax lawyers (like me) have their own business-development methods that generally don’t involve public outreach. You do see some tax controversy firms marketing to the public, but they’re typically handling “the IRS wants me to pay this and I can’t afford it” cases and not “the IRS is reallocating income to me from my Brazilian subsidiary because it wasn’t paying me a fair royalty to license my intellectual property” cases.
(Also, much love to my PI colleagues, but PI is largely “bar-exam law.” All US lawyers take torts, and that’s not necessarily enough to do a competent job, it can give you a decent base to spot issues and do further research. That’s not to say there isn’t a lot more to learn to be a good PI lawyer, but my impression is that to be a minimally competent one doesn’t require much more than what you learned in school, especially if you don’t plan to actually take your own cases to trial.)
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