You almost never see commercials or advertisments for other types of lawyers. I’m sure there are tons of different types and specialities. Why do you only see advertisments for injury lawyers?
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I’ll share [this answer](https://www.reddit.com/r/explainlikeimfive/comments/22jjz8/comment/cgng6t1/?utm_source=share&utm_medium=web2x&context=3) from a lawyer on a 9yr old post asking the same question. I’m not a lawyer but it seems like a good answer.
Another interesting side to this from my own experience: I work in advertising and used to work at an agency with a PI law firm client. We didn’t manage their TV ads but we did manage their digital ads – Google, Bing, Facebook, Instagram, etc.. Our main goal was lead generation; we wanted to get as many people as possible to fill out a form so that the law firm could then call any qualified leads to learn more about their “case”.
This particular law firm accepted a very small portion of those leads for themselves, usually the ones with the highest chances of winning and/or the ones that were most likely to net the largest settlements. They’re generating hundreds or thousands of leads per month, so they can afford to pick and choose the best ones for themselves (greatest ROI), but PI advertising is also *super* competitive, so winning the largest settlements also helps them say things like “Over $3 billion recovered for our clients!” in their ads.
The other qualified leads they pass on, they sold to smaller law firms.
Big law firm still gets to make some money on every lead sold, small law firm gets access to leads when they may not have the budget available to run their own advertising at the same scale.
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