That field of law has the most potential for a lawyer to get a big payday. The cases are often going after businesses or organizations that either have deep pockets or good insurance coverage. Basically, the potential for a case to pay well for a lawyer makes advertising worth the expense. It’s possible that just one or two clients that came to them each month could more than cover the cost of advertising. That’s made up numbers but you get the idea.
Edited because auto-correct is my eternal frenemy.
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