It’s like using brackets/parentheses in math or computer code. You can put a parenthetical inside another parenthetical. In English, you do the same thing to put a quote inside another quote by putting the single-quotes inside the double-quotes.
You can also just use single quotes instead of doubles; you see that in old English texts a lot more, I think it’s the last several decades or maybe century that we shifted to using double-quotes by default.
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