eli5 when to use ‘ ‘ either side of words and when to use ” ” either side of words.

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I don’t recall ever being taught this.

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Anonymous 0 Comments

The apostrophe ( ‘ ) can be used as lesser quotation marks ( ” ) when a difference matters. For instance, sometimes when something is being quoted, the original quote also had a quote inside; you can use the apostrophe to separate the inner quote from the rest of the quote. Other times (such as headlines), there’s a need to separate a title without changing the font the way it normally would (underlining it) but without the emphasis a full quote mark would give it.

As a (popular) example: ” ‘You miss every shot you don’t take.’ -Wayne Gretzky” -Michael Scott. The Wayne Gretzky quote is surrounded by apostrophes, while the Michael Scott quote that was quoting Gretzky is surrounded by the more important quotation marks.

When looking at singular words, they are often used to insert *tone* into a toneless medium, so there are about as many rules as for that as there are accents in a language. Full quotation marks can be used for “sarcasm”, while apostrophes can be used to convey ’emphasis’ or ‘parenthetical thoughts’. As a general rule, quotation marks separate what’s inside from its sentence while apostrophes do the same but with less power.

Edit: This applies to the American English that I’m familiar with. It seems British English might switch the two (apostrophe for quotes and quotation marks for quoted quotes), but my lack of familiarity means I won’t say for sure. I’d suggest further reading if you ever want to write professionally, but the [wiki page](https://en.wikipedia.org/wiki/Quotation_marks_in_English) has some details that might be useful and includes the sarcasm use as well.

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