eli5: Where does Redbull gets all this money to make an f1 Team and sponsor many more Events?
In: Economics
The energy drink market in the US in 2020 was 3.7billion dollars and Red bull has a 43% market share.
They are sold in 167 countries and for what they spend on sponsorships and events they recoup in sales from the marketing of the product at those events.
The MD has a net worth of ~26bil dollars so that can give you some idea of the company worth. ITS HUGE
Sponsorship deals conparitvely are nothing what $100-500K depending on who it is? And events probably between $25-100K?
Big numbers to normal folk but pennies to those companies.
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