Besides the whole sell at a loss thing, there’s a lot of benefit to be had designing a piece of hardware to mesh perfectly with a custom OS. On top of that you get to have game designers design their games directly for your OS and hardware. The games also run better on less power because the developers are motivated to create efficient software. As we saw with cyberpunk and a few other less known games, if your game doesn’t run well you don’t have the excuse of “your pc just isn’t good enough to run our game”.
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