Eli5: Why are soft drinks not sold in gallon jugs?

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To start I couldn’t sleep last night thinking about this topic- but at least in the United States why are soft drinks sold in 2 liter bottles instead of a more ergonomic gallon jug with a handle? Is this an economic decision? Do people actually prefer the hard to grip bottle over the jug? Am I crazy? Are there soft drinks sold in gallon jugs in other parts of the world?
Thank you.

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3 Answers

Anonymous 0 Comments

They used to sell soda in 3 liter bottles. It went flat faster than smaller bottles and it was big, like the customers who purchased it.

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