The cars have to be modified to meet US standards (stuff like switching to left hand drive and meeting any safety requirements) which costs money, there is also taxes on vehicles entering different countries (iirc America has a particularly high tax) which is even more money lost, Americans also prefer large cars which means Japanese cars won’t sell as well. All of that adds up so that it isn’t worth trying to sell lots of different cars in America when they could send them somewhere else for cheaper and give the US the few models that work.
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