I get that most games and movies are aimed for adults and summer wouldn’t really matter, but why not grab both types of consumers? It’s a win-win, kids get more time to play their games, and companies would gain more money, since maybe kids AND adults are willing to pay for the game, so WHY?
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Mostly tradition, but also because most people don’t want to be inside playing video games in the summer. And since most metrics are based on opening week/launch day sales, they want to pick the day when most people are ready and willing to pay.
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