I get that most games and movies are aimed for adults and summer wouldn’t really matter, but why not grab both types of consumers? It’s a win-win, kids get more time to play their games, and companies would gain more money, since maybe kids AND adults are willing to pay for the game, so WHY?
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For video games, for multiplayer games their is data to show drop offs in users during the summer because of vacations/camps/jobs so a company will wait until the fall when vacations and camps are over and when people have quit their summer jobs or reduce the number of hours they work. Also historically college dorms were one of the first places people had access to high speed internet and a place where you have extra time on your hands. And back in the era of physical media it would allow games to get big sales numbers the first week/month and then also allow time to restock before the holidays.
For movies since the late 70s the big movies would come out in the beginning of summer/end of the school year but over past few year movies have stat to spread out of the entire year because the studios learned they could make more money by spreading their big box office movies over more weekends.
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