Yes and no. White shows stains more than colors, but colors are not harder to stain. You just see it less.
On the other hand, if you want to get rid of stains, treatment with things like lots of chlorine bleach and similar chemicals can take out almost anything. Unfortunately, that almost anything includes any colors in your sheets that are supposed to be there.
Additionally, those same caustic chemicals will kill most bacteria, mold, and mildew, so the next person to use those sheets is protected from whatever nastiness the last customer might have gotten on those sheets.
I also suspect that some customers might be suspicious of colored sheets on the grounds that it is harder to see the stains. With white sheets, a glance can tell you the sheets are clean.
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