It is a learnt behaviour. Many people don’t even like flower, but giving and receiving bouquets is a ritual that is accepted without question, much like greeting each other on the way, or asking each other “how are you doing”. It serves not much practical purpose and has to be learnt and taught.
Having said that, it is not entirely meaningless. The idea is to offer something that is pleasing to the senses. And it does not have to be expensive, and should not need much upkeep. Flowers tick those boxes. They are colourful, pleasing to the eyes, represent liveliness and smell good. So the tradition has been established of gifting flowers.
I agree with your hidden proposition that giving live plants is better than giving flowers. However, plants need maintenance, flowers may be discarded guilt free after a while, because they were going to wilt anyway on the plant as well.
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