Flies are dumb. Their tiny brains can’t process much more than “food! I will eat this” and “here is no food, let me fly elsewhere” (and “here is another fly I can mate with”). Flying into a wall doesn’t hurt them in the same way as [ants don’t get hurt from falling](https://www.reddit.com/r/explainlikeimfive/comments/1e9m1uw/eli5_why_do_insects_like_ants_not_get_broken_legs/). It might be too dark to see the wall, and they can’t remember that it is there.
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