Because it’s a cheap way to dispose of it. They often contain huge amounts of salt and other chemicals that you don’t want to dump in some farmer’s field or a river. But also because leaving the hole empty will eventually result in undesirable seismic activity.
Edit: I’m referring here to raw water and it’s disposal. Which isn’t technically frac fluid but it would be understandable for a layman to use them interchangeably. They actually are very different.
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