Because we are not as rational as we believe.
Psychologists conducted experiments to prove this, which is why marketers, politicians, con artists, and others take advantage of this aspect of human nature.
If you want to learn more about the principles of human nature, I recommend reading “Influence” by Robert Cialdini.
The book explains how these principles work and how they can be controlled. Giving us the ability to defend ourselves against those who want to take advantage.
Because we are not as rational as we believe.
Psychologists conducted experiments to prove this, which is why marketers, politicians, con artists, and others take advantage of this aspect of human nature.
If you want to learn more about the principles of human nature, I recommend reading “Influence” by Robert Cialdini.
The book explains how these principles work and how they can be controlled. Giving us the ability to defend ourselves against those who want to take advantage.
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