Scam is a rather loaded term. They are saying that if you do this and many people view your work you might make some money. If you do what they say and it doesn’t work, that’s on you.
If there was a “get rich in the NFL” class, it would tell you that you need to be able to run really fast and catch a football really well to play in the NFL. Since there are very few players in the NFL, it might be the case that knowing that you need to run really fast isn’t sufficient to actually run really fast. If it were as easy as watching a video, everybody would do it.
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