For face products specifically, I know that there is a critical difference in products marketed for different skin types. For example products for dry skin would tend to be more oil based products or contain ingredients that promote hydration while, products marketed to oily skin would be more stripping and harsher to remove the excess oils on the skin. A person with already dry skin wouldn’t want to use a product for oily skin as it would only exasperate their skin issues.
But that being said some of it really is just a marketing scheme, with no real difference between formulas.
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