Feathered birds come in a rainbow of colors, why do we not see that same kind of variation among haired animals?

Question

Feathered birds come in a rainbow of colors, why do we not see that same kind of variation among haired animals?

In: Biology

Answer 1

Colourful feathers are for impressing potential mates. Mammals have different methods of courtship, so instead have hair colours useful for camoflage or such.