Do they just use humans which are taking a risk? Even if theoretically something is safe and effective, you need to actually test it to verify.
In: Biology
“No animal testing” only means the final product isn’t tested on animals. Precursor products could have been. Individual chemicals bought from other companies could have been.
But also, makeup is not nearly as innovative as it’s marketed to be. It is not a great mystery what this eyeshadow palette is made of: the same thing every eyeshadow palette, with some tweaks to the same pigments used everywhere ever. They pretty much already know what something is going to do.
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