How can a bottle of multi-vitamin (all vitamins together) usually be the same price as a bottle of others vitamins alone?
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There are many fraudulent vitamins on the market, such as chlorophyll and “B17”. Chlorophyll is the chemical that makes plants green. “B17”, a.k.a. laetrile, is a good-for-nothing almond seed extract popular as a fake cancer cure. Vitamin companies know that a person will reach for what they think they need, regardless of whether the product will actually improve their health.
The key is always in the marketing. If your doctor directs you to take vitamin D, you will experience a better supportive placebo (in combination with the alleviation of your deficiency) from taking pills from a bottle marked “VITAMIN D” in big letters. A multivitamin which contains vitamin D but doesn’t make it as prominent won’t have a positive psychological effect as strong.
I’d surmise that the multivitamin and individual vitamin bottles are sold at the same price because marketers don’t want to create a disincentive from reaching for the label that will best satisfy individual psychological “need”. By removing the price consideration, markets reduce the amount of resistance on a person’s path to buying one of their products, increasing the likelihood that they’ll buy something rather than shrug, walk away and lose interest.
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