How can a single day boycott financially affect a business?

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I get that it shows that people are upset. If you can cause a zero-sale day, that’s huge. But the business likely only cares about profit. Doesn’t that lost profit show up a day or two before or after the boycott? It’s not like people suddenly no longer need that stuff.

In: Economics

5 Answers

Anonymous 0 Comments

It’s all about affecting the news cycle. If the news is seen as troubling, the company might respond. But mostly, boycotts by a few upset customers do nothing.

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