Like I can understand why they’d have a trandmark for the character Loki as presented in the MCU, because they own marvel and marvel created that representation, but how can they be shutting down people from selling items depicting the actual norse god from norse mythology, not the disney depiction?
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If Disney have the copyright for a popular character, to use that character elsewhere you need to be able to demonstrate that it is a separate and distinct character, and not easily confused for the copyright version.
So uses of Loki as the character described in Norse mythology will be fine. On the other hand, uses of Loki as a superhero type character will likely draw instant comparisons to the MCU character, as will depictions featuring the green and gold outfit of Tom Hiddlestons Loki which are more likely to end up with a response from Disney.
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