Like I can understand why they’d have a trandmark for the character Loki as presented in the MCU, because they own marvel and marvel created that representation, but how can they be shutting down people from selling items depicting the actual norse god from norse mythology, not the disney depiction?
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In many cases, people are playing with fire and are not *quite* far enough away from Disney’s Loki for their merch.
If you’re too close, Disney’s Lawyers can send you a Cease & Desist, and then begin the legal proceedings. They may be wrong, but you’ll have to meet them in court to find out, and odds are your total profits for that product will cover maybe the first hearing.
Better to close up shop and sell the stuff on the DL via Facebook.
If Disney doesn’t defend their copyrights every time they’re aware of an infringement, it can set a precedent that makes it easier for anyone else to infringe on Disney’s territory. After all, if Mom didn’t punish your brother for copying your homework, why is she punishing YOU for it?
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