Cinecon. All the major studios basically collude with theater owners to determine when’s the best date for a movie to be released. Iron Man got early summer in 2008. The Dark Knight got late summer. Everyone won!
Sometimes a studio just publicly announces a date and smaller projects can’t use that date. Paramount claimed 7/4/07 BEFORE Transformers began shooting.
Edit: but to elaborate on your question, this is a first time deal, where a virus can shut down productions for months.
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