How can film studios know exact release date of a movie 2 years in advance?

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There are a bunch of movies that already has exact release date in 2022. There are just so many things that can go wrong within 2 years, how is it possible that they can do that?

In: Technology

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Anonymous 0 Comments

Have you ever planes coming a long time in advance like taking a trip or where you are going to spend a holiday? A release date for a movie is just like that.

If something goes wrong like production take longe, another film that is expected to dominate the box office has the same release date, a global pandemic you just change the date. It is rare it moves to an earlier day but not uncommon to a later.

The general idea for a long time is so the one that makes the move, plans the advertisement knows when the target date is. It is also a way for a studio to plan when their different moves should be release do the do not compete with each other and the same thing between studios because it is not in anyone interest studios or even commas that two large movies that target the same audience are release at the same day.

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