How can film studios know exact release date of a movie 2 years in advance?

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There are a bunch of movies that already has exact release date in 2022. There are just so many things that can go wrong within 2 years, how is it possible that they can do that?

In: Technology

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Anonymous 0 Comments

Studios make movies for a living – they have a good idea how long it takes to shoot, edit, market, etc. a film to prepare it for release. Looking at the scope of a film, it isn’t hard to say “OK, 2 years is about the right timeline” From there, they can slot films into their release schedule, so they don’t have movies competing for the same market segment at the same time – maybe the movie only takes 1.5 years to finish, but two movies would be released at the same time to the same segment or they want this movie to be the summer blockbuster, so they slot it in 6 months later.

Sure, sometimes something could go wrong that would mean they miss the release date (like all the movies that are being pushed now) but then they just push the release date back – release dates aren’t contracts or anything, so if they need to push they just do it.

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