Just saw Spotify is going to pay 70 million dollars a year to have their name on the F.C. Barcelona t-shirt. How can this be profitable? Surely not that many people start using Spotify just because they saw it on their teams shirt right?
In: 10
The simple answer is consumer awareness.
Especially when sponsoring elite teams / events.
What’s the difference between Spotify and Deezer for example? Not much from an offer perspective. So marketing makes one much more visible than the other.
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