Just saw Spotify is going to pay 70 million dollars a year to have their name on the F.C. Barcelona t-shirt. How can this be profitable? Surely not that many people start using Spotify just because they saw it on their teams shirt right?
In: 10
Its just advertising. Nothing more.
Do not think of it anything more. This is ONLY a different way to buy ads.
You want your logo and name out there for ads. Every time someone sees you its an impression on them. You want to hit them from a lot of angles in ads. Being on a sports jersey is just another method. The jersey will be stores, on TV, in person, all sorts of stuff.
Ads, its only ads. Nothing more. Its not more complicated.
If you’re wondering, there are actually calculations that you can do for sponsoring and putting your name on various sports stuff (generally the biggest benefits is “free” showing your logo on TV, that is, for the same amount of money, its cheaper to sponsor a team than to buy traditional ads) and generally its a fairly inexpensive and effective way to advertise. NASCAR for a long time was a really cost-effective sponsorship, thats why so many logos were on these cars and people, however, the sports popularity has been having issues and its now less cost effective.
Latest Answers