Just saw Spotify is going to pay 70 million dollars a year to have their name on the F.C. Barcelona t-shirt. How can this be profitable? Surely not that many people start using Spotify just because they saw it on their teams shirt right?
In: 10
More often than not it doesn’t bring any tangible sales. Marketing is a funny concept at times, but it’s mainly about establishing a brand in cases like this. So it’s more about “when people think streaming music they think Spotify” and less “this person with a logo on his shirt is making me give my money to the logo people at this very instant”.
You can’t really measure the impact.
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