How come artists like Andy Warhol can use trademarks like the Campbell’s Soup image and sell it without being sued?

Question

I would assume that if it’s used for a commercial use (I.e selling it for millions) Campbell would want rights for it?

In: 29

Answer 1

Because it didn’t actually infringe on Campbell’s trademark. Warhol wasn’t trying to sell a competing brand of soup, and the public wasn’t likely to believe that Campbell’s was endorsing Warhol’s art.