How did bookmakers determine what odds to set prior to computerized models?

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Before computerized analytical models became common place how did bookies set odds.

Was it just through a hell of a lot of mathematics and statistics or was it just more of a guestimate as to what odds would make the bookmaker a profit in the long run?

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Anonymous 0 Comments

Bonus question, how did the stock market work pre computers, how often did they update prices? And how did they manage different brokers buying the same stock?

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