Older games had stuff like passwords or the konami code, but i dont see how those button combos could be figured out by one player. Im guessing some official strategy guides had them but if the game didnt have one or didnt include them, did they just spread word-of-mouth from that kids uncle who actually does work at nintendo?
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Devs would give them to magazines. Magazine would make a front cover with an artwork of your game and bait headline about the never released before cheat codes, and devs get cheap advertising that way.
While they’re sometimes easter eggs, often cheats are introduced to help test the game (’cause tester has better things to do than play tens of hours to check a feature in late game, to be rechecked for 56 intermediate versions of the game) and they don’t bother to remove them.
Sometimes they also get found during the arms race between devs and hackers to make free copies.
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