How did the price of Converse All Stars went from cheap to luxury?

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It used to be that every kid in the block had several pairs; nowadays me and my friends can barely afford two pairs. The technology today allows for a much higher supply, as well as an increase in demand due to increase in population (especially in cities). Not to talk about recycling technology…

The same question goes to Coke and its past awesome gifts/campaigns.

In: Economics

6 Answers

Anonymous 0 Comments

The cost of Allstars going up is largely based on Nike buying them and turning them from the Converse All Star everyday shoe that Converse made them into a fashion item. Nike spends a lot of money on product placement.

Further Nike set the price floor, through minimum advertised price agreements with merchants so the higher price has everything to do with the manufactured demand by Nike through promotional placements and the one source of supply for them.

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