How did the price of Converse All Stars went from cheap to luxury?

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It used to be that every kid in the block had several pairs; nowadays me and my friends can barely afford two pairs. The technology today allows for a much higher supply, as well as an increase in demand due to increase in population (especially in cities). Not to talk about recycling technology…

The same question goes to Coke and its past awesome gifts/campaigns.

In: Economics

6 Answers

Anonymous 0 Comments

I mean, they cost $55 a pair so not exactly a premium price for athletic shoes…

But there are aspects of both supply and demand that could lead to price increases, including them becoming more of a fashion trend where people are willing to pay more so they raise prices. And there are also now newer versions with more technology that do costs more. And then there are issues of manufacturing costs, from increased labor costs in 3rd world countries to Trump’s tariffs adding costs to importing goods.

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