By adblocking extensions I mean browser extensions that block ads from loading/showing up, and also, to certain extents, tracking analytics, which should be a large part of Google’s business model.
And companies like those have the reputation to restrict third-party options that affect their profits.
Are attracting/keeping the Chrome’s userbase more important ?
Are there “rules” preventing such behaviors ?
In: 72
* Not so many people as you thought use and even know about the existence of ad-blockers. A.k.a not everyone is tech-savvy.
* Large demography who uses whatever the default setting/configuration is. Which has few implications. As long as Chrome, the largest web browser, has no ad-blocking integrated by default, they’ll be fine.
* Also large portion of userbase is on mobile platform, which has little to none effective ad-blockers, or hard to install ad-blockers there.
* So large portion of userbase (we’re talking about magnitude of billion here) still sees ads and continues to do so, why even bother changing the status quo?
Google hasn’t done anything aggressive enough
against ad-blockers because ad-blockers haven’t hurt them yet. Imagine tomorrow everyone starts using ad-blocker on Youtube, their ad-click rate would go nil (based on my experience on Youtube; I haven’t seen a single ad there for years).
What does this imply? Be glad that *others* see ads for you, so you can use ad-block and don’t have to see any. Based on what happened to Twitch and their anti-ad-block system, if there was a battle between Google (or any big company with ad revenue) and independent ad-blocker developers, who you think would win?
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