How do adblocking extensions are still happily surviving on the Chrome webstore when they could hurt profits of Google themselves?

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By adblocking extensions I mean browser extensions that block ads from loading/showing up, and also, to certain extents, tracking analytics, which should be a large part of Google’s business model.

And companies like those have the reputation to restrict third-party options that affect their profits.

Are attracting/keeping the Chrome’s userbase more important ?

Are there “rules” preventing such behaviors ?

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13 Answers

Anonymous 0 Comments

Google would much *prefer* you not use ad blockers, they make more money that way. Ads are more effective at influencing behavior and sparking interest in products/services you wouldn’t otherwise buy than people think.

However, the reality is users smart enough to install an ad blocker are smart enough to switch to another browser like Firefox or open source Chromium derivatives. Being more restrictive about blockers is a losing battle, they would lose browser marketshare among technically-savvy users.

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