How do adblocking extensions are still happily surviving on the Chrome webstore when they could hurt profits of Google themselves?

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By adblocking extensions I mean browser extensions that block ads from loading/showing up, and also, to certain extents, tracking analytics, which should be a large part of Google’s business model.

And companies like those have the reputation to restrict third-party options that affect their profits.

Are attracting/keeping the Chrome’s userbase more important ?

Are there “rules” preventing such behaviors ?

In: 72

13 Answers

Anonymous 0 Comments

Ad blockers are like an antibiotic, eventually adds with get resistant, and evolve, which might be good or bad in the end
Google cares more about you using their browser and selling your data to businesses probably? After all have you seen their targeted suggestions and news? If you let google know all you search and look at it they end knowing you more than you know yourself.

Anonymous 0 Comments

another thing to add is, not every user is aware about addblockers. many people who use googles arent that tech savvy. I know addblockers are advertised everywhere (hell saw an add for one on tv before…), but you;d be surprised how many people don’t have any on any internet-accessible device-or they just don’t care enough to have one because some people only are for the very basic functionality of google- search the odd thing up and that’s it.

people who pirate media like anime, watch a lot of youtube, etc feel the annoyance of adds more so than some random person who just wants to google ‘how many chickens are there in the world’ or ‘what’s the phone number of X place’

Anonymous 0 Comments

* Not so many people as you thought use and even know about the existence of ad-blockers. A.k.a not everyone is tech-savvy.

* Large demography who uses whatever the default setting/configuration is. Which has few implications. As long as Chrome, the largest web browser, has no ad-blocking integrated by default, they’ll be fine.

* Also large portion of userbase is on mobile platform, which has little to none effective ad-blockers, or hard to install ad-blockers there.

* So large portion of userbase (we’re talking about magnitude of billion here) still sees ads and continues to do so, why even bother changing the status quo?

Google hasn’t done anything aggressive enough
against ad-blockers because ad-blockers haven’t hurt them yet. Imagine tomorrow everyone starts using ad-blocker on Youtube, their ad-click rate would go nil (based on my experience on Youtube; I haven’t seen a single ad there for years).

What does this imply? Be glad that *others* see ads for you, so you can use ad-block and don’t have to see any. Based on what happened to Twitch and their anti-ad-block system, if there was a battle between Google (or any big company with ad revenue) and independent ad-blocker developers, who you think would win?