There are adverts about games that say you can generate ridiculous amounts of money just by doing/playing x. Although this is obviously not efficient for the user, how do companies that claim these things gain profit?
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Depends on the app, games that promise it gain money through a buttload of advertisements.
However for things like MistPlay, AppBounty, etc. the way they’re working is they collaborate with the developers to basically get free beta testers. So instead of paying beta testers to make sure the game works, they pay MistPlay to host it and get their users to do it for free.
Think of it similar to how some game companies use YouTube sponsorships as advertising, it’s easier and more effective in the long run to pay Markiplier $5,000 to play your game and get millions of people seeing it, rather than repeatedly pay for traditional advertising and marketing.
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