When a musician releases an album, how do they decide what songs are going to be singles? I understand that singles tend to be the songs that they think will be the most popular, but how do they figure this out?
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As a “semi-professional” musician, in my experience in the context of a band (where we do have a record label but he mostly handles distribution and that kind of stuff, we still retain 100% autonomy both creatively and as far as, say, marketing or plans or whatever go), we choose the single almost in a process of elimination and thinking like, which song is more likely to appeal to the most amount of people AND represents the band the most. So for example, say track n. 7 is quite experimental / kinda progressive (and the band ISN’T a prog band), it most probably won’t be the single. Than there’s another track, it’s really good, but it’s kind of a bit too different from our usual style, it probably won’t be the single. So on and so fourth; sometimes there’s an easy consensus on which one is the single, sometimes we’re at like 3 or 4 possible choices and we either do internal voting, ask for the opinion of people we trust, ask our label’s opinion, or even release multiple singles (maybe release one as a lyric video and the other as an actual music video, or whatever).
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